The Taste Asia Food Fest makes its return to New York City for a second year. Taste Asia started seven years ago in a single Manhattan restaurant, where the first International Chinese Culinary Competition was held. Today, Taste Asia has grown into the largest Asian food festival in North America with over five hundred notable chefs participating throughout the years and drawing thousands to Times Square, the heart of New York City.
“This festival is the perfect way to bring the tastes and traditions of Asia to the general public,” said Jan Jekielek, Co-curator of Taste Asia. He continues; “Times Square is the ultimate backdrop for this outdoor foodie festival as we are bringing visitors from all walks of life together to celebrate great food and culture.”
Taste Asia will include master chefs from around the world and some of New York’s finest. They showcase their abilities using Taste Asia’s trademark fully equipped outdoor kitchens—wowing the crowd and live television viewers.
A host of Asian and Asian-inspired restaurants will be onsite to provide tastings, and a live stage featuring Asian cultural performances will round out the experience. The resulting celebration of Asian cuisine serves as a bridge connecting not only those countries, but also East and West, through the love of food and culture.
A free two-day foodie extravaganza on June 26th and 27th in Times Square will feature the incomparable talents of culinary geniuses including Michelin-starred chefs Hemant Mathur (Haldi, Chola), Joe Isidori (Chalk Point Kitchen, Black Tap Burgers), Japanese Iron Chef Yuji Wakiya (KOA), Terry French (Food Network’s World Extreme Chef 2012), Beat Bobby Flay veterans, Brian Tsao (Mira Sushi) and Esther Choi (Mokbar), and Barret Beyer (Hell’s Kitchen 11, Cutthroat Kitchen).
For more information on Taste Asia, visit http://www.tasteasia.org. or contact Sarah Gartner, R. Couri Hay Creative Public Relations at Sarah@rcourihaycpr.com or at (212) 580-0835
